http://zacharywelburndai505.blogspot.com/
My name is Zachary Welburn. I am Originally from Orange county, but have spent the last 3 years in San Francisco. Since I moved here I have been working at Apple around the corner at Stonestown. I received an A.A in Art from Fullerton College in 2008 have not looked back since.
My emphasis at SFSU was mainly visual, but there currently are opportunities for me to step into the 3-demensional world.
If there were to be one thing that inspires me would be innovation. I have always thrived which new technology. I always wanted the latest and greatest. Only now, it is time to create the latest and greatest.
Design Gods
First and foremost Dieter Rams ’10 commandments”...
- Is innovative - Rams states that possibilities for innovation in design are unlikely to be exhausted since technological development is always offering new opportunities for innovative design. He also highlights that innovative design always develops in tandem with innovative technology and can never be an end in and of itself.
- Makes a product useful - A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
- Is aesthetic - Only well-executed objects can be beautiful. The aesthetic quality of a product is integral to its usefulness because products used every day have an effect on people and their well-being.
- Makes a product understandable - It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user's intuition. At best, it is self-explanatory.
- Is unobtrusive - Products and their design should be both neutral and restrained, to leave room for the user’s self-expression. Products fulfilling a purpose are like tools and are neither decorative objects nor works of art.
- Is honest - Honest design should not attempt to make a product seem more innovative, powerful or valuable than it really is. It should not attempt to manipulate the consumer with promises that cannot be kept.
- Is long-lasting - It should avoid being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even when the trend may be in favor for disposable products.
- Is thorough down to the last detail - Dieter Rams states that nothing must be arbitrary or left to chance in the design of a product since care and accuracy in the design process show respect towards the consumer.
- Is environmentally friendly - Good design should make an important contribution to the preservation of the environment by conserving resources and minimizing physical and visual pollution throughout the lifecycle of the product.
- Is as little design as possible - Dieter Rams makes the distinction between the common "Less is more" and his strongly advised "Less, but better" highlighting the fact that this approach focuses on the essential aspects thus, the products are not burdened with non-essentials. The desirable result would then be purer and simpler.
Jonathan Ives- responsible for all ipods and apple computers that are seen today.
Shepard Fairy- Owner and creator of Obey- Great examples of intricate redux/ value work
Vision
Academically, I want to network as much as I can, along with just making it to the finish line. Professionally, I want to either start my own design company and work it into a firm, or Apple corporate would be my other dream.
Six Key Words
*Patient
- Afflable
- Creative
- Personable
- Snacks
- Active
Final Problem
Children’s Obesely and cafeteria food in the local area...
Fathers catering company has way to much left over food that goes to waste...
Informing teens and young adults about ergonomics and understanding the repercussions of bad posture...
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